How do you say ‘cheap’ without implying ‘nasty’?

This is a cheap proofreading course. No doubt. I mean, it’s just £19.99, a fraction of the cost of any other proofreading course. But the word ‘cheap’ is so, well, nasty. It reeks of corners cut and compromise without principal. And The No-Nonsense Proofreading Course is, despite the price tag, a quality product: clear, concise and, above all, useful. In fact, I’d argue that it’s a quality product because of the price tag, because of the (pardon my French) the cut-the-crap approach.


So, what else to call it? An affordable proofreading course? An inexpensive proofreading course? An economical proofreading course? A low-cost, reasonably priced, easy-on-the-pocket proofreading course? They’re all accurate but there’s still that whiff of concession.

But what about this: a value-engineered proofreading course?

I don’t know about you but I like it.

Value engineering is a systematic method to improve the "value" of goods or products and services by using an examination of function. Value, as defined, is the ratio of function to cost. Value can therefore be increased by either improving the function or reducing the cost, provided the reduction in cost doesn’t impair the function.

I feel reasonably confident that I’ve achieved this with The No-Nonsense Proofreading Course.

You don’t have to take my word for it; read a testimonial here. Or just give the eBook a try. There’s a 30-day money-back guarantee. If, after reading the book, you don’t feel it’s put you on the path to pursuing genuine, professional proofreading assignments, just drop me an email and I’ll issue you with a refund in full, no questions, no quibbles.

What have you got to lose?

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