I’ve just been looking at my Google Analytics and it has revealed some interesting data about the international nature of The No-Nonsense Proofreading Course.
For those of you unfamiliar with Google Analytics, this is a very important tool if you’re looking to secure work via a website. It tells you how many visits you’ve had, how they arrived at your site (which phrases they keyed into Google, for example) and how long those visitors stayed on any given page. From all this information (and much more), you can fine tune your website to improve the visitor experience, create a more compelling offer for your freelance proofreading services and, ultimately, secure more proofreading assignments. I use it all the time for The No-Nonsense Proofreading Course website and it has become invaluable. Anyway, back to that ‘interesting data’. My intention with The No-Nonsense
Proofreading Course was always to value-engineer it so that there was no unnecessary expense. For that reason, I did away with all the grammar instruction you tend to find bundled in with other proofreading courses. Page for page, this grammar instruction is ridiculously expensive when compared to the price of Fowler’s Modern English or the American Heritage Book of English Usage, particularly if you pick up a copy at a second hand bookshop or on eBay. This has proved to be a very popular move if sales are anything to go by.
It has also produced a commercially advantageous side-effect. Because The No-Nonsense Proofreading Course isn’t anchored to any particular variant of English grammar, the eBook sells internationally. When I look at my Google Analytics for ‘Country/Territory’ over the last 12 months, I can see that people have bought the eBook in the UK, Ireland, the USA, Canada, Australia, New Zealand, South Africa, Portugal, Fiji, Hungary, Qatar, Sweden, Kenya, the United Arab Emirates, Malta, Germany, France, Spain and Singapore.
Obviously, it would be silly to say that The No-Nonsense Proofreading Course was an ‘International Proofreading Course’, but I don’t think it would be too unreasonable to describe it as a proofreading course that caters to the English-speaking world, irrespective of accent or dialect. The robust proofreading methodology at the heart of my eBook isn’t tied to any particular brand of English.
Okay, when I said ‘interesting data’, I should probably have said, ‘very slightly interesting data’.
This is a cheap proofreading course. No doubt. I mean, it’s just £19.99, a fraction of the cost of any other proofreading course. But the word ‘cheap’ is so, well, nasty. It reeks of corners cut and compromise without principal. And The No-Nonsense Proofreading Course is, despite the price tag, a quality product: clear, concise and, above all, useful. In fact, I’d argue that it’s a quality product because of the price tag, because of the (pardon my French) the cut-the-crap approach.
So, what else to call it? An affordable proofreading course? An inexpensive proofreading course? An economical proofreading course? A low-cost, reasonably priced, easy-on-the-pocket proofreading course? They’re all accurate but there’s still that whiff of concession.
But what about this: a value-engineered proofreading course?
I don’t know about you but I like it.
Value engineering is a systematic method to improve the "value" of goods or products and services by using an examination of function. Value, as defined, is the ratio of function to cost. Value can therefore be increased by either improving the function or reducing the cost, provided the reduction in cost doesn’t impair the function.
I feel reasonably confident that I’ve achieved this with The No-Nonsense Proofreading Course.
You don’t have to take my word for it; read a testimonial here. Or just give the eBook a try. There’s a 30-day money-back guarantee. If, after reading the book, you don’t feel it’s put you on the path to pursuing genuine, professional proofreading assignments, just drop me an email and I’ll issue you with a refund in full, no questions, no quibbles.
What have you got to lose?
“I am one of those many fools who paid a huge amount of money for a useless course. This book... has opened so many doors for me. I now look on Mike as my mentor as I embark on a career. Thank you Mike.”
Emma Steel, Proofreader and International Structural Editor.
“ I thoroughly enjoyed the course and am so glad that I decided to take it... the whole experience was invaluable. My proofreading service is now well established and your course played no small part in getting it off the ground.”
Hache L. Jones, Proofreader.
“I'd just like to thank you first of all for writing such a great, straight forward eBook, and then going above and beyond what I would even expect as a customer by providing us, completely free of charge, updated versions months later!”
Rachel Gee, Trainee Proofreader.
“What can I say? Worth every penny and then some! God Bless! This a fabulous course.”
Teresa Richardson, Proofreader.
“As someone who has effectively been proofreading for thirty years, I found Mike’s No-Nonsense Proofreading Course an invaluable introduction and a very useful practical guide to many aspects of this discipline. I can wholeheartedly recommend it as the ideal starting point, and much more besides.”
Jeremy Meehan, Proofreader.
My name's Mike Sellars and I'm an experienced proofreader and the author of The No-Nonsense Proofreading Course. Click here to find out more about me.
The No-Nonsense Proofreading Course
A Fraction of the Cost of Other Proofreading Courses
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“As someone who has been proofreading for 30 years, I found Mike’s course an invaluable introduction and a very useful practical guide to many aspects of the discipline. I can wholeheartedly recommend it.” Jeremy Meehan, Proofreader.
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