Spelling errors are always embarrassing. Just how embarrassing depends upon the nature and location of that spelling mistake. A spelling mistake on a large sign is a pretty big deal. When that sign is advertising the services of a school, it's an even bigger deal. And when the word that has been incorrectly spelled is 'grammar'... well, that's about as embarrassing as it gets.
But that's precisely the mistake that an absence of effective proofreading resulted in for a Christian Brothers' school in Omagh (see picture) when the word 'grammar' was spelled 'grammer'. Oops. Not only were those responsible exposed to a little local ridicule, they were also, thanks to the wonders of social media, subjected to a fair amount of international mockery.
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