Do you remember that scene in Dead Poets’ Society when Robin Williams as John Keating asks his class for which single endeavour language was developed? He receives the unimaginative answer of “To communicate” and swiftly counters with, “No! To woo women!”
Well, the ‘what does a proof reader do’ question should be tackled in pretty much the same way. That isn’t to say we proofread in order to dazzle the opposite sex (although, why not? Why not?), but it most certainly is about more than just spelling errors and grammatical blunders.
We proofread to spare blushes. We proofread to protect our employers and clients from embarrassment.
Let’s take a look at the kind of embarrassment, in fact the sheer humiliation which the strategic deployment of an effective proof reader would quickly have nipped in the bud.
In December of last year, a school teacher spotted a spelling error on Monmouthshire Council’s recycling bags. The instruction to ‘separate’ various materials for recycling purposes was printed as ‘seperate’.
An easy mistake to make, and not an uncommon one. Hardly humiliating, you might think.
However, the teacher in question, Helen Pritchard, took the recycling bag to her class at Llanvihangel Crucorney School and asked her 20 pupils if they could spot the mistake. Without exception, the primary level students nailed it. They then wrote a letter to the council (see below) expressing their disapproval.
Well, this little episode made it into the local press.
Okay, we’re edging toward humiliating now, but we’re not all the way there yet.
Then, the piece was taken up by the BBC and featured on their website. The BBC website receives 1.2 million page views and 80 million hits per month.
Like I said: humiliating.
So, we proof readers don’t simply expose spelling errors and grammatical slip-ups. No, we shield our employers and clients from the searing heat of unwanted publicity in a media-soaked era. Okay, so we do that by trawling for spelling mistakes and poorly-executed English, but that's not going to hold anyone's attention at a dinner party, is it?