For those of you unfamiliar with Google Analytics, this is a very important tool if you’re looking to secure work via a website. It tells you how many visits you’ve had, how they arrived at your site (which phrases they keyed into Google, for example) and how long those visitors stayed on any given page. From all this information (and much more), you can fine tune your website to improve the visitor experience, create a more compelling offer for your freelance proofreading services and, ultimately, secure more proofreading assignments. I use it all the time for The No-Nonsense Proofreading Course website and it has become invaluable. Anyway, back to that ‘interesting data’. My intention with The No-Nonsense
Proofreading Course was always to value-engineer it so that there was no unnecessary expense. For that reason, I did away with all the grammar instruction you tend to find bundled in with other proofreading courses. Page for page, this grammar instruction is ridiculously expensive when compared to the price of Fowler’s Modern English or the American Heritage Book of English Usage, particularly if you pick up a copy at a second hand bookshop or on eBay. This has proved to be a very popular move if sales are anything to go by.
It has also produced a commercially advantageous side-effect. Because The No-Nonsense Proofreading Course isn’t anchored to any particular variant of English grammar, the eBook sells internationally. When I look at my Google Analytics for ‘Country/Territory’ over the last 12 months, I can see that people have bought the eBook in the UK, Ireland, the USA, Canada, Australia, New Zealand, South Africa, Portugal, Fiji, Hungary, Qatar, Sweden, Kenya, the United Arab Emirates, Malta, Germany, France, Spain and Singapore.
Obviously, it would be silly to say that The No-Nonsense Proofreading Course was an ‘International Proofreading Course’, but I don’t think it would be too unreasonable to describe it as a proofreading course that caters to the English-speaking world, irrespective of accent or dialect. The robust proofreading methodology at the heart of my eBook isn’t tied to any particular brand of English.
Okay, when I said ‘interesting data’, I should probably have said, ‘very slightly interesting data’.