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It’s hard to know where to start with this story from KXAS-TV. It illustrates
any number of proofreading lessons: how easy it is to miss a humdinger of an
error, how difficult said error can be to rectify once it has been spotted and
the potential cost involved. I think I’ll leave it to the original reporter,
Andrew Tanielian.

A Texas elementary school is correcting a spelling mistake made when it
changed its name nearly nine years ago.

Sunrise Elementary School in Fort Worth added "McMillan" to its name in the
2003-2004 school year -- but also added an extra "i."

The school changed its name to honour its first teacher, Mrs. Mary McMillan,
who eventually became principal. A relative recently reached out to the Fort
Worth Independent School District to say it had bought an extra vowel.

Everything had the incorrect spelling of "Sunrise-McMillian" instead of
"Sunrise-McMillan," including the lettering on the building, printed signs,
vinyl congratulatory signs, logos and Facebook.

"Oh, I was kind of shocked," said Ernie Johnson, who waters the grass on
school grounds and never knew the spelling was wrong. "I hadn't paid it any
mind."

Ever since hearing from McMillan's relative, the school has been correcting
the error. But the name is in many places people easily forget, such as business
cards, visitor's passes, certificates and digital signatures embedded in
email.

The school is taking the corrections with the right balance of seriousness
and humour. Principal Marion Mouton and his staff keep finding misspellings to
correct.

"Our day-to-day things that we just take for granted now and, as
we're coming up with it, we're seeing 'OK, that's something else we need to
fix,'" he said.

The student body as a whole hasn't been told, though some may know. Once more
misspellings are corrected, the school hopes to turn the mix-up into a teachable
moment on how to take responsibility, correct an error and move on.

When visiting her class, teacher Jouet Dotson came up with a quick brainstorm
on how to teach the new, correct spelling.

"You know how we say there's no 'i' in team?" teacher Jouet Dotson
brainstormed.

"We could say, 'Well, [at] Sunrise-McMillan, we're a team, so
there is no 'i' in the last part of McMillan.'"

The Fort Worth ISD isn't saying how much it will cost to fix all the mistakes
but did say it's exhausting all resources to try and keep costs down.

 
 
People are often tempted to forego proofreading if the text in question is relatively short. If you encounter the Why bother? It’s just a few words! response, just draw the laissez faire individual’s attention to the Washington D.C. public schools’ $41,000 anti-truancy advertising campaign.

Emblazoned in stark black and white on the sides of 75 Metro buses was the slogan:

Go To Class – It’ a Blast!!!

The absentee ‘s’ was last seen sitting outside the principal’s office.

And let's not even talk about those gratuitous and nausea-inducing exclamation marks.
 
 
Proof reader needed at tattoo parlour.
Okay, just kidding. But judging by the number of images of very permanent spelling errors I've seen floating around the internet, it's a market that's ripe for exploitation.
 
 
If anyone ever asks you what a proof reader does, for heaven’s sake don’t start talking about spelling mistakes and grammatical errors right off the mark. You’ll see their eyes glaze over in under a minute and they’ll do that stretching-mouth, flaring-nostrils thing which means they’re yawning but they don’t want to hurt your feelings so they’re trying to kind of seal it in.

Do you remember that scene in Dead Poets’ Society when Robin Williams as John Keating asks his class for which single endeavour language was developed? He receives the unimaginative answer of “To communicate” and swiftly counters with, “No! To woo women!

Well, the ‘what does a proof reader do’ question should be tackled in pretty much the same way. That isn’t to say we proofread in order to dazzle the opposite sex (although, why not? Why not?), but it most certainly is about more than just spelling errors and grammatical blunders.

We proofread to spare blushes. We proofread to protect our employers and clients from embarrassment.

Let’s take a look at the kind of embarrassment, in fact the sheer humiliation which the strategic deployment of an effective proof reader would quickly have nipped in the bud.

In December of last year, a school teacher spotted a spelling error on Monmouthshire Council’s recycling bags. The instruction to ‘separate’ various materials for recycling purposes was printed as ‘seperate’.

An easy mistake to make, and not an uncommon one. Hardly humiliating, you might think.

However, the teacher in question, Helen Pritchard, took the recycling bag to her class at Llanvihangel Crucorney School and asked her 20 pupils if they could spot the mistake. Without exception, the primary level students nailed it. They then wrote a letter to the council (see below) expressing their disapproval.
A proof reader is born
A Proof Reader is Born
Okay, having a classroom full of ten-year olds admonish you for poor spelling is a little embarrassing but still a few lengthy strides away from ‘humiliating’.

Well, this little episode made it into the local press.

Okay, we’re edging toward humiliating now, but we’re not all the way there yet.

Then, the piece was taken up by the BBC and featured on their website. The BBC website receives 1.2 million page views and 80 million hits per month.

Like I said: humiliating.

So, we proof readers don’t simply expose spelling errors and grammatical slip-ups. No, we shield our employers and clients from the searing heat of unwanted publicity in a media-soaked era. Okay, so we do that by trawling for spelling mistakes and poorly-executed English, but that's not going to hold anyone's attention at a dinner party, is it?